On the Internet, from hundreds of millions of registered users of a fitness application to the topic of "fitness", there are more than 10 million followers. Then to xiaohongshu, the sports and fitness column ranks among the categories second only to beauty makeup. Station B, which is dominated by post-95 users, has read tens of millions of sports content.
All these indicate that these representatives of elite groups, women's consumption upgrading and post-95 groups are crazy about loving this sport. They are not only happy to talk about fitness in interested communities, but also have a strong tendency of sports consumption.
Therefore, there is no doubt that the consumption upgrading trend, the demand for commercial supporting facilities and the growth of fitness population have pushed the industry into the track of rapid upgrading. Timing, geography and people. The past 20 years may be a long time for the fitness industry, but the next 10 years must be the best era for the fitness industry.
Strictly speaking, China's fitness industry started in 2000 and has developed for more than 20 years.In 2015, there were 4425 fitness clubs above Designated Size in China, with nearly 6.64 million fitness people. However, compared with developed countries, this figure is indeed very small.
However, with the steady and rapid development of China's economy, the improvement of people's material living standards, the increase of leisure time, the enhancement of health awareness, people's demand for emerging health services such as sports fitness has increased sharply, and the fitness and entertainment market also presents diversified characteristics, mainly including national fitness sports venues, special leisure sports clubs Aerobics fitness center, making the sports fitness industry began to emerge in China.
In particular, several opinions on accelerating the development of the sports industry and promoting sports consumption issued by the State Council in October 2014 clearly put forward that governments at all levels should make an overall plan for the construction of sports facilities in combination with the development of urbanization, reasonably arrange the distribution of points, and focus on building a number of small and medium-sized stadiums and gymnasiums, public fitness activity centers, outdoor multifunctional stadiums Fitness trails and other venues and facilities, further optimize the structure of sports service industry, sporting goods industry and related industries, and strive to increase the proportion of sports service industry.
The 13th five year plan for sports development points out that "by 2020, the proportion of sports consumption in per capita disposable income will exceed 2.5%".
Strictly speaking, China's fitness industry started in 2000 and has developed for more than 20 years.In 2015, there were 4425 fitness clubs above Designated Size in China, with nearly 6.64 million fitness people. However, compared with developed countries, this figure is indeed very small.
However, with the steady and rapid development of China's economy, the improvement of people's material living standards, the increase of leisure time, the enhancement of health awareness, people's demand for emerging health services such as sports fitness has increased sharply, and the fitness and entertainment market also presents diversified characteristics, mainly including national fitness sports venues, special leisure sports clubs Aerobics fitness center, making the sports fitness industry began to emerge in China.
In particular, several opinions on accelerating the development of the sports industry and promoting sports consumption issued by the State Council in October 2014 clearly put forward that governments at all levels should make an overall plan for the construction of sports facilities in combination with the development of urbanization, reasonably arrange the distribution of points, and focus on building a number of small and medium-sized stadiums and gymnasiums, public fitness activity centers, outdoor multifunctional stadiums Fitness trails and other venues and facilities, further optimize the structure of sports service industry, sporting goods industry and related industries, and strive to increase the proportion of sports service industry.
The 13th five year plan for sports development points out that "by 2020, the proportion of sports consumption in per capita disposable income will exceed 2.5%".
On April 15, 2016, the national development and Reform Commission and other 24 ministries and commissions jointly issued the action plan to promote consumption driven transformation and upgrading, which also included sports fitness in the "ten consumer expansion actions".
Under the guidance and support of national policies, benefiting from the improvement of residents' income level and the continuous cultivation of fitness atmosphere, the domestic fitness equipment consumption market has further expanded.
The next 10 years will be an important period of strategic opportunity to promote the construction of a healthy China. Maintaining medium and high-speed economic growth will lay a solid foundation for maintaining people's health, the upgrading of consumption structure will create broad space for the development of sports services, scientific and technological innovation will provide strong support for improving health level, and more mature and stereotyped systems in all aspects will build a strong guarantee for the sustainable development of sports.
Policies on the development of sports industry Implementation Opinions on promoting sports consumption, national fitness plan (2016-2020), outline of healthy China 2030 plan, guidance on accelerating the development of fitness and leisure industry, guidance on vigorously developing sports tourism, etc. all policies regard the sports industry as an important force to promote China's economic transformation and upgrading.
Consumption upgrading at present, China's per capita sports consumption is only one tenth of that of developed countries, with great potential; If the per capita is more than 8000 US dollars, the consumption of sports and fitness will have a qualitative leap; The demand of sports consumption has changed from the initial consumption of traditional sports manufactured goods to entertainment consumption and ornamental consumption; The consumption demand of young consumer groups and female groups for new sports has increased.
Capital concerns:at present, Wanda, Evergrande, Huaxia happiness, Greenland, R & F, Shanggang, Quanjian, Fude, Dongsheng, Suning, Guangxia, Guanghui and other real estate investors are involved in sports and fitness; Tencent, Alibaba, Sina, Netease, Baidu, Jingdong and Fengfeng all invest in sports and fitness, and the prospect of sports and fitness industry is bright.