In recent years, the state has issued various policies to vigorously support the development of health service industry and sports fitness industry and promote the expansion of fitness industry. At present, the domestic fitness industry is developing rapidly, with high annual output value and rapid growth. After the opinions on accelerating the development of sports industry and promoting sports consumption was officially issued in 2014, the sports industry has risen to a national strategy, the sports industry is greatly favored by capital, and an upsurge of national fitness has been set off all over the country. According to statistics, in 2018, the number of people regularly participating in physical exercise reached 550 million, accounting for about 41.3% of the national population. The huge fitness population has brought huge demand to the fitness industry.
Under the background of policy support, the continuous growth of residents' disposable income and the improvement of sports awareness, people's demand for sports and fitness is ignited. The consumption of urban residents for personal fitness is growing at a rate of 30% every year, significantly higher than the global average rate of 20%, and the growth rate of gyms is also increasing.
From 2018 to 2019, the number of gyms in China totaled 97746. Compared with 71003 from 2017 to 2018, 26743 gyms were added in one year, an increase of 31.13%, with an average daily increase of about 80, showing a rapid growth trend. Data show that the popularity of studio users has improved. From 2018 to 2019, the average monthly income of the studio was 183551.29 yuan, while from 2017 to 2018, the figure was 167425.27 yuan, a year-on-year increase of 9.36%. From a regional perspective, with the acceleration of urbanization, consumption upgrading is advancing to the sinking market, and the growth of fitness centers in non first tier cities is accelerating.
The development of China's fitness equipment industry began in the late 1980s. With China's entry into WTO and Beijing's successful Olympic bid, it provides favorable conditions and development opportunities for the development of fitness equipment industry. The continuous expansion of fitness team brings strong business opportunities for fitness equipment manufacturers.
With the deepening of market-oriented and professional division of labor, the production and operation system of fitness equipment presents a state dominated by vertical specialization value chain division of labor as a whole. In the whole industrial chain, each enterprise focuses on the production and operation of one or several links according to its own actual situation, so as to have its own division of labor and positioning in the industrial chain. At present, most domestic fitness equipment manufacturers focus on professional production. At the same time, in order to meet the diversification of customer needs, when the company cannot produce independently, it will purchase finished products in the form of outsourcing to realize direct external sales. Some international brands, such as iconhealth & Fitness and Precor, focus on brand operation and outsource production and operation to OEM factories. In terms of sales, indoor fitness equipment includes direct sales and distribution mode, mainly distribution mode, and the sales channels are mainly brand stores, hypermarkets, Internet sales, etc.